October 28, 2021 | |

In his role as Sales Director for North America Jamie is responsible for developing sales strategies to support our customers in the region, whilst sustaining our growth.

What is your background?

“After obtaining my degree in sports management in the UK I embarked on a career in the sports industry as both a gym manager and personal trainer. I was already well aware of Kukri Sports when I saw a vacancy that sparked my interest. Starting in a sales support position I soon rose to the role of Regional Sales Manager for the North West of England. 

I had always been interested in working abroad and after 3 years in the role I was offered the opportunity to move to Vancouver and help set up the new North America subsidiary. This was a challenge I embraced and I am proud to see how established we are now, more than 10 years later.”

What do you enjoy about working at Kukri?

“Having a passion for sport means I appreciate the privilege of being able to work in the industry. As an industry it never stands still, meaning each day is different, offering a variety of challenges and opportunities, which I embrace. Working with elite athletes across many different sports, as well have having colleagues who are passionate about their work, are just two of the reasons why I have been with the business for over 15 years.”

What do you enjoy away from work?

“My passion for sport doesn’t end in my working life, I play as much as I can and enjoy working out in the gym. My main passion is football (or soccer as I now refer to it mostly) but I also like to play golf and have even took part in the odd Triathlon over the years.

Outside of sport I enjoy travelling and visiting new places whenever possible.”

What motivates you?

“If there is one thing Covid has taught me it just how valuable sport is to so many people, whether it be supporters or players, so the fact I am involved in the industry daily is definitely motivating, but also getting to see behind the scenes at how much work elite athletes put into their career inspires me to provide the best possible service to our Kukri customers on a daily basis.”

If you need any support from our customer services team email

Connect with Jamie on LinkedIn