Business of University Sport Conference

July 22, 2015 I , I

Fresh off the back of a 10 year high medal haul at the World University Games, British University College Sport (BUCS) hosted over 400 representatives from more than 100 universities across the UK at their annual conference in Liverpool.

Kukri have been a proud partner of BUCS since 2010 and we currently have a presence in over a quarter of all member universities.

With key note speakers ranging from Sky Sports Managing Director, Barney Francis, to motivational speaker, Kevin House, talking about ‘the Art of Being Brilliant’, there was plenty for everyone to take away from the event.

The trade show was a fantastic opportunity for us to meet with our existing customers, whilst also a great opportunity to talk to many more universities about the unique sporting identity we have helped to create to universities across the country.

Deloitte, BUCS’s principle partner were delighted to announce the growth of their Deloitte Leadership Academy (BDLA) at the conference, which will be open to 480 students this year – a huge growth on last year’s 100 students who attended the Hereford course. This opportunity offers students the opportunity to hone their leadership skills on an intensive military-inspired course.

As the conference drew to a close on Thursday, it was time for the BUCS Awards Dinner, where students, teams and universities alike are recognised for their achievements in sport. Top of the BUCS table for an impressive 35th season in a row was Loughborough University, who recently signed a three year extension to their deal with Kukri. Loughborough triumphed having collected a massive 882 points in swimming and 525 points in athletics over the course of the season.

There was further award glory for the University of Gloucestershire’s Women’s Rugby Union Team who took home the Kukri sponsored Team of the Year award after a phenomenal season that saw them win the Championship Final at Twickenham, the BUCS Women’s Southern League and also become the BUCS Sevens Champions.

Once the awards had finished, it was time for the after dinner speaker to steal the show; Louise Hazel, Commonwealth Gold Medallist spoke about how she managed to remain dedicated to sport throughout her time at the University of Birmingham, where she remembers her defining moment of beating ‘the purple of Loughborough’ during a tightly fought 100m hurdles battle. For a full run down of the BUCS Awards winners, please click here.

If you’re interested in creating a unique sporting identity for your university, please contact us.